About the Priority-40 portal
Across England, around 100 NHS trusts of the 209 that provide acute, mental health, community and specialist care are still fully or partially in-house on soft-FM (the people-facing services . cleaning, catering, portering, waste, linen, security). Priority-40 is the top forty of that pool. The forty where readiness is highest and Sodexo can move first. The other sixty sit in the watch programme to 2030. This is where Sodexo decides to be first in the room rather than third.
Single boundary at 62 points. Score 62 or above and a trust is on the Priority-40. Below 62 and still in-house, it sits on the Watchlist. See About . Score bands for detail.
Sources . NHS Providers 2024 . Sodexo UK 2025 market insight
How the tiers work . MethodologyOne URL. Forty NHS trusts. A governed business-development system.
Why the portal exists
The Priority-40 is the forty NHS trusts where the largest UK healthcare soft-FM windows will open between now and Fiscal 2030. Between them they carry the boardroom decisions, the estates reviews, the CIP milestones and the regulatory triggers that determine where Sodexo wins and where it does not.
This portal is the operating instrument for those forty trusts. It is not a marketing tool. It is not a CRM. It is not a dashboard. It is where the business-development, operations, marketing and bid teams work the same forty accounts, in the same governed way, week after week.
Every claim in the portal is either cleared tier-1 evidence, or working tier-2 intelligence held privately. Every campaign is authenticated by a named human. Every export names its actor. That is what makes this a governed system, not a content library.
Priority-40 sits on top of Sodexo's existing systems. Sodexo's CRM stays the system of record for accounts and contacts. Sodexo's pipeline stays the system of record for opportunities. Sodexo's data assets, sector insights and intelligence stay where they live today. Priority-40 pulls all of it through into one governed weekly view on 40 named NHS trusts, alongside the human intelligence and relationships colleagues bring in through the intake queue.
The 40 trusts are not just a spreadsheet. They are named individuals colleagues have already met, conversations already had, meetings already sat through and signals already noticed. Priority-40 makes that human intelligence and those relationships visible in the same place as the external data. The intake queue is how it gets in. The governance rules are how it stays inside Sodexo.
The top ten today
Ranked by composite priority score, one to forty. Ties broken on warmth, then deficit ratio, then turnover. This list is inherited from the register so it can never drift.
The three routes
The Priority-40 is a shortlist. Forty trusts, in-house on soft-FM, scoring 62 or above on the composite score. That is the list Sodexo bids into.
The Watchlist is every in-house English NHS trust below the 62 boundary. Around sixty trusts. All first outsourcing candidates. Warmth built here is not wasted. Movement onto Priority-40 happens quarterly.
Out of scope is every English NHS trust that fails one of three exclusion rules. Already outsourced. Held by competitor. Non-acute. Around one hundred and nine trusts. Making them visible is model discipline. A trust is excluded for a reason and that reason is one search away.
Priority-40 registerWatchlist. Around sixty trusts below the 62 boundaryOut of scope. Why a trust is not on Priority-40 or Watchlist
What the portal is
Four things, running as one system. A governed data layer. A workflow. A publishing engine. A sensing layer of nine agent colleagues. Each one has a home in the sidebar. Each one plugs into the next.
A governed data layer
Forty trusts. Fifty named individuals. Signals, case studies, bids and agent-produced rows.
Every entity carries a Tier 1 or Tier 2 pill. Every list references the same ids.
A workflow
The intake queue is where new intelligence enters and where cleared work leaves.
Four columns. Requested. In session. Cleared. Blocked. Every card is owned by a named actor.
A publishing engine
The campaign builder assembles governed content. Four stages of human review before anything leaves the portal.
Draft. BD critical-thinking review. Marketing shaping. Named authentication.
A sensing layer
Nine agent colleagues scan for signals. The radar surfaces triggers in the next 90 days.
Nothing auto-writes anywhere. Every signal is a proposal until a named human promotes it.
The team
Nine agent colleagues plus seven human functions. Each authenticates a part of the work.
Account Director
Every campaign. Warmth updates. Named contact strategy
Bid Director
Bid packs. Tier 1 evidence citations
Insight Lead
Evidence tiering. Source verification. Readiness inputs
Growth Marketing Lead
Creative direction. Channel plan. Three named reviewers
Content Lead
Published copy. Knowledge library entries
Data and Analytics Lead
CRM data. Signal to opportunity conversion
Programme Lead
Quarterly progress against Shift and Grow 2030
See the full team map and how the rhythms work on the About page.
How to work it
The two-tier evidence rule
- Tier 1 evidence is externally cleared. It is public, quotable and safe to send.
- Tier 2 intelligence is internal. It shapes behaviour but is never cited outside the portal.
- Tier 2 never appears in exported evidence packs.
- Radar hits are always Tier 1 by ingest.
- The tier pill on every entity is what makes this rule visible on every screen.
The four-stage human-in-the-loop rule
- Every campaign moves through four stages. No stage can be skipped.
- Stage 1. Draft. Agent-assembled first pass. Confidence declared.
- Stage 2. BD critical-thinking review. BD Director owns the trigger and the opening move.
- Stage 3. Marketing shaping and risk check. Tier 2 material is suppressed unless cleared.
- Stage 4. Named authentication. The account owner signs off in their own name.
- This is what turns AI-assembled content into governed Sodexo communication.
Who does what in a typical week
- Opens the dashboard first. Reviews this week's actions.
- Owns the intake queue. Clears blockers.
- Authenticates campaigns at Stage 4.
- Reviews Roster and Compass agent outputs.
- Flags operational risk on tier-2 signals.
- Owns delivery-side clearance for case studies.
- Owns case-study clearance and tier promotion.
- Runs Stage 3 shaping and risk check on every campaign.
- Maintains the knowledge bank.
- Any of the three may act as reviewer on any given campaign.
- Pulls tier-1 evidence into RFP responses.
- Uses the ROI calculator with the Bid Director.
- Exports evidence packs for tender submission.
When to open it
The portal is designed for two rhythms. The Monday-to-Friday operating cadence and the event-driven moments when a trust does something you need to respond to. Both are surfaced automatically. The dashboard is where they land.
Weekly rhythm
- Monday. Open the dashboard. Read this week's actions.Dashboard
- Tuesday. Review the radar for triggers landing in the next 30 days.Radar
- Wednesday. Clear the intake queue with BD and Ops.Intake
- Thursday. Move campaigns through Stage 2 to Stage 4.Builder
- Friday. Read the weekly Executive digest email.Digest
- Any day. Update a trust profile after a call or meeting.Trusts
Event-driven
- A trust publishes new board papers.Radar
- A named individual moves role or leaves.Relationships
- A competitor wins or loses a bid you care about.Competitors
- A case study needs clearing before a tender.Case studies
- A CFO letter or roundtable invite is needed for a trigger.Builder
- An RFP lands and needs governed evidence.Bids
Open your dashboard.
It will show the actions for your role, the triggers on your trusts and the campaigns you own.